About Us

Since 2014, the COMS Project has been the communications resource hub for the Reproductive Health, Rights, and Justice (RHRJ) movement and our allies. 

We believe that we’re strongest when we work together.

We’re here to collaborate on message strategy, build values-based messages, dive into public opinion research, and train messengers and spokespeople. 

Let us know how we can work together!

Meet The Team

Catherine Lozada, Director, COMS Project

(she/her)

Catherine knows her way around reporters and organizations alike. When she isn’t directing the COMS Project, she is strategizing on the best ways to get our clients’ messages out there. A former reporter and communications director in the mental health field, Catherine also spent nearly ten years at Planned Parenthood Federation of America. Her specialties included health, entertainment, and Latino media, including Spanish-language media. When she’s not working, she’s usually playing and reading books with her daughter or creating astrology charts (and yes, she always knows when Mercury is retrograde).

Sonja Spoo speaking at an event

Sonja Spoo, Vice President

(she/her)

Sonja is a communications maven, campaigns pro, and a jane-of-all-trades for political strategy, advocacy, and organizing. She has spearheaded campaigns and communications that have changed the political calculus and interrupted the status quo. Sonja envisions and implements cutting-edge communications and campaign tactics that impact culture and politics. When she isn’t working with her fabulous clients, Sonja returns to her roots of organizing at the intersections of race, faith, and gender in her community. As a full-spectrum doula, she is committed to practicing reproductive justice. You can find her playing with any dog she sees, drinking as much tea and coffee as possible, and getting into various adventures and hijinks in her free time.

Kelly Sheehy, Communications Manager

(SHE/HER)​

A seasoned storyteller and PR expert, Kelly brings her passion for the written word to ConwayStrategic along with a decade of marketing and communications experience in both the corporate and non-profit sectors. She is also a community organizer and advocate with local organizations and coalitions in her hometown related to domestic violence and sexual assault survivors, Black liberation, homelessness, reproductive justice, and more. When she’s not out fighting the power in Ohio, she can be found devouring books, playing with her daughter, or writing (and occasionally publishing) poetry.

Alexa Garcia-Ditta, Co-CEO

(SHE/HER)​

Alexa is a seasoned public relations expert with a passion for storytelling and public policy. Her journey from journalism to becoming a reproductive health, rights, and justice communications specialist has equipped her with a unique blend of skills and experiences that she brings to ConwayStrategic. With an extensive background in media, communications, and advocacy, Alexa has developed successful strategic communications campaigns and effective PR strategies for our clients, utilizing her expertise to shape and amplify vital messages in support of gender and social justice issues. Hailing from her home in Austin, Texas, when she’s not working, she’s probably running the streets of Austin training for her next marathon or cooking up a new recipe.

Tara Sweeney, Vice President

(SHE/HER)

Tara Sweeney has a passion for finding the messages that connect with the public. With 15 years of movement experience, she has worked with partners across the country to fight the hard fights in the legislatures and at the polls, and win. With a deep knowledge of the key players, organizations, and opponents in the movement, she has worked behind the scenes on dozens of polls and messaging campaigns to advance reproductive health, rights, and justice. Her proudest accomplishment is that her kid says she has good jokes.

Margaret Conway, Founder and Strategic Advisor

(she/they)

ConwayStrategic’s founder and fearless leader, Margaret has a knack for implementing cutting-edge strategies. With a mental Dropbox of movement history and opinion research, Margaret spearheads our creative campaigns on tough issues, while entertaining us with stories of her wife & daughter or pictures of her dogs.